With tournament well into its second year, its time we analyze the brain child of Mr.Lalit Modi.
As the modern man’s searches for 25:00 hrs in his watch, the game of cricket has also progressed. The invent of 20 -20 cricket has made many think the days of test matches are being counted ,interestingly test matches that have a meaning full day 5 (if we get to it J) are reducing rapidly .
If 20-20 cricket has changed the way cricket has been played, IPL has given the game a glamorous touch. IPL is the complete marketing package that ICC needs to make cricket a true global game. It’s has become such a mega event where the old war horses are there for another lap of honor and new foal are set for their first race in the big league.
The first IPL season had thrown us some new stars and had really made our blood pressure rise to the maximum. Most of the first season’s success can be attributed to the city rivalry factor and the tournament freshness. The film world connection can’t also be ignored with owners like SRK, Preeti and all other teams having one film star as brand ambassador.
It’s no surprise that an event of such caliber has come with its heavy pricing. The amount of money involved in the club ownership, player transfer, sponsorship, and media rights etc. have been nothing short of mind boggling.
